Drifting marketing environment demands implementation of reactive strategies due to seriousness of pandemic (Covid 19). Crowd flow & consumer shopping behavior is reviewed and implemented with new strategies at various shopping malls. Anchors initiated by various shopping malls are under question how...
Due to several external factors influencing market forecast (present/future) for shopping malls business activities at shopping malls including buying behavior of consumers & flow of various type of audience at shopping malls is in urgent need of reactive strategies, and drastically changing market environment d...